Madiskarte Moms PH

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The Madiskarte Moms PH community won the Grand Anvil Award. In this photo (L-R): PRSP President Harold Geronimo, Stratworks Managing Director Mark Christian Parlade, PLDT Home’s Head of Digital Content Marketing Mabie Encarnacion, PLDT Home’s Manager for Fixed Wireless Postpaid Kat Yulo, PLDT Home’s AVP for Product Marketing (Digital Services) Janice Lagaso, PLDT Home’s Senior Manager for Marketing Communications Linette Garcia-Perez, PLDT Home’s Product Manager for Entertainment Tin Rementilla, PLDT Home’s PR Manager and Community Lead for MMPH Daphne Gripal, PLDT Home’s Digital Content Specialist Elaine Lara, Former DTI and DepEd Secretary and Alliance Global Group Independent Director Jesli A. Lapus, AVP and Head of PLDT Home Public Relations and Influencer Management Cheryl Maxine Loyola, PRSP Trustee and 58th Anvil Awards Chairperson Georgina “Joji” Banzon, and Global Alliance for Public Relations and Communication Management President and CEO Justin Green

The entrepreneurship advocacy has helped thousands of mompreneurs succeed in their online home businesses amidst the COVI9-19 pandemic 

The Madiskarte Moms PH (MMPH) online community won the prestigious Grand Anvil Award, the highest honor at the 58th Anvil Awards this year. The community’s first-ever annual awards that celebrates exceptional mompreneurs, Gawad Madiskarte 2022, was also a recipient of a Gold Anvil Award under the PR tools category. 

MMPH is an online community launched at the height of the COVID-19 pandemic which had gravely affected many working Filipino women; some lost their jobs while some were forced to leave their work to focus on their domestic duties. Understanding the increasing financial responsibilities that their families face, a group of Filipino moms launched Madiskarte Moms PH in September 2020. A Filipino term for someone resourceful, “madiskarte” fittingly captured the spirit of Filipino moms who took on the challenge of digital entrepreneurship amid the pandemic.

An online community for aspiring, starting, and experienced mother entrepreneurs or mompreneurs, MMPH aims to educate moms on how to successfully start, manage, or grow their businesses by providing them with information and resources; build a strong support system with like-minded moms in a safe online space; and empower them to succeed in their entrepreneurial journey through technology and skills training in partnership with industry leaders as well as providing them with business starter kits.

Madiskarte Moms PH also launched the first-ever Gawad Madiskarte 2022: A Tribute to Outstanding Filipina Mompreneurs on Women’s Month last March 2022, which also won a Gold Anvil Award. It is an awards ceremony that recognizes exceptional mompreneurs who thrived despite the hardships brought about by the pandemic. MMPH honored mompreneurs who overcame challenges and flourished during these trying times. 

Madiskarte Moms PH also previously won a Silver Stevie Award for Innovation in Community Relations or Public Relations at the 2022 Asia-Pacific Stevie Awards.

The Anvil Awards, presented by the Public Relations Society of the Philippines, is the “Oscars” of public relations in the country where they recognize the most excellent and outstanding PR programs and tools every year.