A Madiskarte Comparison Guide for Filipino Moms in Business
Madiskarte Na Mommy, Saan Ka Magbebenta?
Starting a home-based business is one thing. But choosing where to sell? That’s a whole other level of diskarte. Whether you’re just starting or growing your small business in the Philippines, this guide will help you decide the best platform: Shopee, Lazada, or TikTok Shop.
This comparison is made especially for Filipino mompreneurs looking for practical, doable options — with real stories from fellow moms inside the Madiskarte Moms PH community.
COMPARISON TABLE: Shopee vs Lazada vs TikTok Shop
| Feature | Shopee | Lazada | TikTok Shop |
| Type of Sellers | Small sellers & resellers | Bigger sellers, brands | Newbie-friendly & casual shops |
| Best For | Budget-conscious shoppers | Branded or higher-end goods | Viral, impulse buys |
| Start-Up Cost | ₱0 (optional paid ads/fees) | ₱0 (with occasional setup hurdles) | ₱0 (fast and simple setup) |
| Customer Base | Mass market moms, students | Working professionals | Gen Z, young moms |
| Seller Tools | Good for promos & vouchers | Good for inventory & logistics | Great for live selling & short videos |
| Marketing Style | Product listings + reviews | Clean branding + reviews | Entertainment + storytelling |
| Madiskarte Level | 🟢 Easy | 🟡 Moderate | 🔴 Easy but needs energy |
Real Talk: What Filipina Moms Are Saying
We asked our Madiskarte community where they’ve found success:
“Sa Shopee ako nag-start kasi kahit preloved clothes tinatangkilik. No pressure sa packaging.”
— Mitch, WFH mom from Bulacan
“Sa TikTok Shop, kahit small lang store ko, may umaabot ng ₱10k sales in one week dahil sa video ko.”
— Iya, baker & new mom from Cavite
“Lazada feels more professional. Ginamit ko for gift box sets kasi mas ok ang product presentation.”
— Arlene, solo mom from Cebu
What to Ask Yourself Before You Choose:
- Anong klaseng product ang binebenta mo?
- Mura + mabilis ubos? ➤ Try Shopee
- Branded + pang-regalo? ➤ Lazada
- Madaling i-demo? ➤ TikTok Shop
- Comfortable ka ba sa video and live selling?
- If yes, TikTok Shop is diskarte heaven
- If not yet, start with Shopee or Lazada and learn at your pace
- Gaano ka kadalas makaka-online to manage your store?
- TikTok = high energy + real-time
- Shopee = post, set, then monitor
- Lazada = needs time for setup, but steady once launched
Madiskarte Tips for Selling on Each Platform
📦 Shopee Tips for Moms
- Use “bundle deals” (ex. 3 for ₱100) to move stocks fast
- Optimize your product name + keywords (Ex. Reusable Label Stickers – For Small Biz Packaging / Shopee Sellers)
- Watch this video tutorial from our Madiskarte Moms YouTube channel for Shopee setup tips
🎁 Lazada Tips for Moms
- Invest in clean product photos
- Offer COD and hassle-free returns
- Read our Business Registration Guide to start legally
🎥 TikTok Shop Tips for Moms
- Show “gawa ko ‘to” moments — people love behind-the-scenes!
- Use trending audio and show your face when you can
- Check out our TikTok Content Ideas from mompreneurs who grew their sales via reels
RECOMMENDED LINKS & RESOURCES
📘 Negosyo Planner for Filipino Moms (Download)
✅ Business Startup Checklist for Moms
🎥 Madiskarte Moms PH YouTube Channel
👩👧 Join Our Facebook Group for Filipino Mompreneurs
💬 Final Say: Hindi Kailangan Perfect, Basta Push!
No matter where you choose to sell — Shopee, Lazada, or TikTok Shop — what matters most is starting. Learn, adjust, and grow along the way.
Lahat ng nanay, may sariling diskarte. The best platform is the one you can actually use and enjoy.
➡️ Comment sa Facebook group kung saan ka nagbebenta — let’s cheer each other on!